Trends Report

The Inclusive Design Imperative: Win And Retain More Customers

Modernize Your Design Practice To Reach More Of Your Target Market

April 23rd, 2019
Gina Bhawalkar, Principal Analyst
Gina Bhawalkar Principal Analyst
With contributors:
Ian Jacobs , David Truog , Amelia Nickels , Shayna Neuburg

Summary

Organizations can win and retain customers, break into new markets, and get employees more engaged, by prioritizing inclusion. This report explains how to shift your firm’s experience design (XD) mindset and methodology to: 1) establish a foundation that drives home the “why” and fuels the desire to do better, and 2) augment your XD practice with the right people, processes, and tools.

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