Trends Report

The India Credit Cards Customer Experience Index, 2018

How Indian Credit Card Brands Earn Loyalty With The Quality Of Their Experience

January 7th, 2019
With contributors:
Ashutosh Sharma , Harley Manning , Sukriti Dangi , Bill Nagel

Summary

How well do leading credit card brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of five credit card issuers that we analyzed as part of the India Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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