Best Practice Report

The Influencer Lifecycle Framework

January 1st, 2018

Summary

B2B organizations should take a structured approach to managing influencers in order to maximize the value of these relationships. Influencer programs operate through a partnership that requires mutual understanding of goals and two-way flow of information. Maintain realistic expectations throughout the influencer lifecycle, as there are no guarantees that influencers will support or endorse a given offering.

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