Summary
SiriusDecisions surveyed hundreds of B2B buyers around the world, including line-of-business (LOB) leaders, to gain insights about their buying behaviors and preferences. This report summarizes the role that LOB leaders play in B2B buying decisions, including their engagement levels and content and interaction preferences. Organizations selling to LOB leaders can use the information in this report about LOB leaders’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).