Data Overview Report

The Line-of-Business Leader Buyer Persona

March 2nd, 2018


SiriusDecisions surveyed hundreds of B2B buyers around the world, including line-of-business (LOB) leaders, to gain insights about their buying behaviors and preferences. This report summarizes the role that LOB leaders play in B2B buying decisions, including their engagement levels and content and interaction preferences. Organizations selling to LOB leaders can use the information in this report about LOB leaders’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.