The Marketing Analytics Landscape, Q2 2024

April 3rd, 2024

With contributors:

Emily Collins , Brian Hopkins , Benjamin Nagle , Christine Turley

Summary

B2C marketing executives use marketing analytics technology and service providers to measure marketing effectiveness, guide future planning and investment decisions, and understand how their initiatives and overall strategy create value for the business. The landscape of tech platforms and service-led experts can be difficult to navigate: Provider and solution offerings vary depending on channel expertise, objectives, program focus, technology competency, and service or support level. B2C marketing executives can use this report to understand the various markets that provide marketing analytics capabilities to meet their desired use cases.

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