Summary
The Marketing Automation Platform Toolkit assembles research assets that are useful for organizations seeking to maximize their marketing automation investments. The toolkit components help organizations justify, prepare for, implement, migrate and optimize their marketing automation platforms (MAPs). The toolkit also covers related elements, such as necessary functional roles and responsibilities to support a MAP, as well as potential secondary uses for a MAP.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.