Toolkit

The Marketing Automation Platform Toolkit

January 1st, 2018

Summary

The Marketing Automation Platform Toolkit assembles research assets that are useful for organizations seeking to maximize their marketing automation investments. The toolkit components help organizations justify, prepare for, implement, migrate and optimize their marketing automation platforms (MAPs). The toolkit also covers related elements, such as necessary functional roles and responsibilities to support a MAP, as well as potential secondary uses for a MAP.

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