Best Practice Report

The Messaging Nautilus® Corporate Brand: Arc 2 — Needs Analysis

January 1st, 2018


Forresters’ research shows that the perception of the corporate brand is a primary driver for decision-making among all audiences. Strong corporate messaging combines functional and emotional appeals that build affinity with audiences. Effective corporate messaging requires a deep understanding of audiences’ psychological and emotional needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.