Best Practice Report

The Messaging Nautilus® Corporate Brand: Arc 7 — Building a Corporate Messaging Map

September 12th, 2019


The corporate messaging map is a tool for capturing the full range of messaging — from high-level corporate identity to specific persona value propositions. Although communications is the steward of the corporate messaging map, the process of building the map requires substantial contributions from portfolio marketing. The mapping process reveals how audience and offering messaging fits into the larger context, as well as inconsistencies that must be addressed.

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