Best Practice Report

The Messaging Nautilus™: Sales Process

January 1st, 2018


Portfolio marketers must equip sales with effective messaging and content for each stage of the sales process. The Messaging Nautilus provides a proven methodology for developing messaging for internal-facing sales content to empower sales reps. Strong interlock between portfolio marketing and sales or partner enablement is required to create and activate effective sales content.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.