Forecast Report

The Midyear Global Tech Market Outlook For 2015 To 2016

Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars

August 31st, 2015
With contributors:


At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015. However, US tech vendors with significant overseas sales are experiencing declines in their revenues, thanks to the strong US dollar. As a result, the global tech markets measured in US dollars will drop by 3.1%. This dichotomy presents both challenges and opportunities for CIOs. Those in the US and other countries with above-average growth rates can push for budget increases of 5% or more. In other countries, more caution will be warranted, but the strong dollar will present opportunities to buy US software and other products at cheaper prices.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.