Best Practice Report

The New Competitive Priorities For B2B Web Sites

Finding The Value In A Differentiated Online User Experience

February 6th, 2009
AW
Alan Webber
With contributors:
Peter Burris , Robert Muhlhausen

Summary

As business-to-business (B2B) customers migrate online, companies have to rethink their differentiation strategy. An area that is ripe for improvement? The online experience that they provide to potential and current customers. To really differentiate themselves beyond the basics of site usability, vendors need to focus on the specific reasons that customers visit their site and then provide a solid experience that meets those needs.

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