Best Practice Report

The New Competitive Priorities For B2B Web Sites

Finding The Value In A Differentiated Online User Experience

February 6th, 2009
Alan Webber
With contributors:
Peter Burris , Robert Muhlhausen


As business-to-business (B2B) customers migrate online, companies have to rethink their differentiation strategy. An area that is ripe for improvement? The online experience that they provide to potential and current customers. To really differentiate themselves beyond the basics of site usability, vendors need to focus on the specific reasons that customers visit their site and then provide a solid experience that meets those needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.