The Next App Platforms Will Bridge Corporate, Consumer, Commerce, And Connected Devices

To help their firms win, serve, and retain customers, application development and delivery (AD&D) professionals are creating apps spanning consumer tech, commerce platforms, and connected devices. A common pattern: A customer-facing mobile app informed by real-time contextual data drives revenue via eCommerce services and activates operations via existing systems of record. Such new digital business scenarios demand interconnections between domains, and threaten unprecedented integration complexity and cost. This report presents our framework for identifying platform services and vendors that can help your teams bridge the four digital domains: consumer, commerce, connected devices, and corporate applications. We assess how two of the largest vendors, Google and Microsoft, are evolving to embrace the framework.