The Optimized Web Site and the Demand Waterfall®

January 1st, 2018

Summary

Conversion-optimized Web sites should do more than simply convert unknown visitors to known prospects. As marketing leaders begin a journey toward Web site conversion optimization, they must consider how the site will support the entire cold-to-close process. Used properly, Web sites can play a role deep in the waterfall, helping sales accelerate deals toward a favorable conclusion.

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