Best Practice Report

The Plan for the Plan: Defining the Functional Identity of a Content Strategy and Operations Team

January 9th, 2020


B2B content plans often focus on tactical execution and a content bill of materials, but without linkage to goals and strategies, these tactics often lack prioritization and audience focus — and ultimately contribute to content waste. Best-in-class content teams craft a plan that outlines functional identity, goals and strategies before developing tactics. The plan should include the team’s functional identity and the approaches its members will take to meet goals.

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