The Predictive Application Evaluation Framework

January 1st, 2018

Summary

Predictive analytics solutions allow B2B organizations to estimate in advance what is likely to happen as a result of marketing or sales actions. While there is a broad array of predictive analytics applications that can help marketing and sales organizations optimize prospect identification, sourcing, prioritizing and engagement, deciding where to start and how to evaluate potential vendors remains complex. The Predictive Application Evaluation Framework breaks the process of evaluating predictive solution providers into four evaluation steps, plus an additional step for implementing an effective pilot.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.