Best Practice Report

The Predictive Application Evaluation Framework

January 1st, 2018


Predictive analytics solutions allow B2B organizations to estimate in advance what is likely to happen as a result of marketing or sales actions. While there is a broad array of predictive analytics applications that can help marketing and sales organizations optimize prospect identification, sourcing, prioritizing and engagement, deciding where to start and how to evaluate potential vendors remains complex. The Predictive Application Evaluation Framework breaks the process of evaluating predictive solution providers into four evaluation steps, plus an additional step for implementing an effective pilot.

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