Model Overview Report

The Product Marketing And Management (PMM) Model For Emerging Businesses

January 1st, 2021
Sam Somashekar, null
Sam Somashekar


The Product Marketing and Management (PMM) Model defines a customer-centric, and collaborative product commercialization, and lifecycle process for B2B offerings. Emerging businesses with limited resources should focus on specific activities, and deliverables of the PMM Model as a starting point. An executive-level team should govern the product commercialization, and lifecycle process in every organization regardless of size. In this report, we present a version of the PMM Model that details which elements are most important to complete, and easiest to manage for emerging businesses.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.