Model Overview Report

The Product Marketing And Management (PMM) Model For Emerging Businesses

January 1st, 2021
Sam Somashekar, null
Sam Somashekar
With contributors:
Jeff Lash , Lisa Singer , Beth Caplow

Summary

The Product Marketing and Management (PMM) Model defines a customer-centric, and collaborative product commercialization, and lifecycle process for B2B offerings. Emerging businesses with limited resources should focus on specific activities, and deliverables of the PMM Model as a starting point. An executive-level team should govern the product commercialization, and lifecycle process in every organization regardless of size. In this report, we present a version of the PMM Model that details which elements are most important to complete, and easiest to manage for emerging businesses.

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