The Product Portfolio Design And Management Toolkit

June 28th, 2021

Sam Somashekar

Summary

Organizations can lose ground in the market when they do not align their product portfolio to customer needs and the overall business strategy. The result is ineffective portfolio design, an imbalance of investments across the portfolio, and reduced ability to achieve business goals. The Product Portfolio Design And Management Framework helps product management leaders align portfolio objectives and design with the business strategy, identify the best ideas to invest in, and allocate the right amount of resources. This toolkit outlines resources to help organizations define, apply, and accelerate this best-in-class approach to strategically defining and managing an offering portfolio.

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