Summary
The 2015 Cost of Content survey reveals the internal and external costs of B2B content creation. The majority of B2B content creation investment is executed internally, which means that most content creation costs are hidden. Content investment must be quantified in order to be analyzed and optimized for increased utilization and productivity.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).