Data Overview Report

The Pulse: Emerging-Company CMOs’ Priorities For Driving Growth

October 5th, 2018

Forrester asked marketing leaders at emerging companies about the importance of various growth strategies for their organizations and asked them to name their biggest challenges when trying to implement Intelligent Growth strategies (i.e., new buyers, productivity, new markets, new offerings, acquisition). While growth through new buyers continues to be the top priority, the importance of growth through productivity has increased significantly. In this report, we review the five Intelligent Growth strategies in order of their importance to emerging companies and present findings and observations that emerging companies can leverage to support their growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.