The Pulse: European Demand Creation Budgets and Tactics

January 1st, 2018

Summary

Demand creation budgets (as a percentage of total marketing budgets) dropped by 4 percent in 2017. Demand creation leaders reported the highest spend levels allocated to content creation for social sharing in online communities, and marketing through professional associations. Organizations exhibiting higher-than-average marketing ROI report greater use of white papers, interactive assets, content syndication and live events than their counterparts.

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