Best Practice Report

The Pulse: Marketing Operations Organizational Design and Resourcing

January 1st, 2018


A SiriusDecisions survey revealed that B2B marketing operations leaders organize their functions to serve both short-term and long-term marketing capabilities. Designing a best-in-class marketing operations function requires an evaluation of required competencies and resource requirements. Once the marketing operations organization is designed and implemented, use metrics to track the success of the functional design.

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