Best Practice Report

The Pulse: Strategic Priorities for Healthcare Marketing Leaders

January 1st, 2018


Forrester recently surveyed healthcare marketing leaders about their priorities. The most frequently cited drivers of healthcare marketing strategy were process optimization and targeting new buyers. Top areas for marketing skill improvement included measuring results and identifying buyer needs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.