Best Practice Report

The Pulse: The Latest Trends in Buyer Behaviors, Preferences and Drivers

July 3rd, 2019


Buying groups are getting more complex, with two-thirds of all B2B buying decisions involving a large buying group that spans multiple departments. Buyers continue to consume a wide variety of content, and marketers should use preference data to prioritize content development. The biggest shift in buyer interactions is toward more human interactions with the vendors themselves.

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