Best Practice Report

The Pulse: The State of Account-Based Marketing in 2016

January 1st, 2018

Summary

Account-based marketing remains a high priority for B2B organizations across the globe. Planned ABM investment continues to increase for most organizations, with budgets rising by more than 30 percent for one out of five organizations. Many organizations have increased the number of metrics they use to track the success of ABM efforts.

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