Best Practice Report

The Pulse: The State of Account-Based Marketing in 2017

January 1st, 2018

Summary

Account-based marketing (ABM) yields significant benefits, including increased account engagement, better conversion rates and higher average deal sizes. ABM programs are maturing, securing a bigger share of the marketing budget. B2B organizations are using a variety of ABM tactics and interactions across the different phases of the buyer’s journey.

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