The Pulse: The State of Account-Based Marketing in 2019

April 1st, 2019

Summary

Account-based marketing (ABM) programs continue to grow, fueled by the delivery of strong results, including larger average deal size, higher account engagement, improved win rates and strong ROI. Many ABM practitioners are still unable to measure against some KPIs — correcting these shortcomings should be a top priority. ABM leaders must ensure their teams are using the optimal content types and delivery mechanisms.

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