Best Practice Report

The Pulse: The State of B2B Content — Organizational Design, Budget, and Competencies

July 6th, 2018

Summary

B2B marketing organizations are shifting their content teams’ organizational design and skill sets to meet increasingly complex content strategy and execution requirements. Although organizations report significant variation in the maturity of their content functions, few have developed content competencies to an advanced level. Content role clarity and alignment, improved resource and budget allocation, and skill evolution are required to deploy a high-performing content engine.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.