Best Practice Report

The Pulse: The State of B2B Content — Organizational Design, Budget, and Competencies

July 6th, 2018


B2B marketing organizations are shifting their content teams’ organizational design and skill sets to meet increasingly complex content strategy and execution requirements. Although organizations report significant variation in the maturity of their content functions, few have developed content competencies to an advanced level. Content role clarity and alignment, improved resource and budget allocation, and skill evolution are required to deploy a high-performing content engine.

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