Summary
Faced with increasingly complex content requirements, B2B marketing functions must strengthen their content strategy to improve outcomes. Although many organizations have made improvements, there are often gaps in the strategic foundation for B2B content planning. Improving cross-functional recognition of the value of content strategy and using the right inputs to inform content planning are critical requirements.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).