Best Practice Report

The Pulse: The State of B2B Content — Strategic Content Planning

February 4th, 2019


Faced with increasingly complex content requirements, B2B marketing functions must strengthen their content strategy to improve outcomes. Although many organizations have made improvements, there are often gaps in the strategic foundation for B2B content planning. Improving cross-functional recognition of the value of content strategy and using the right inputs to inform content planning are critical requirements.

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