The Pulse: The State Of Channel Partner Incentives 2020

June 22nd, 2020

Dara Schulenberg

A recent Forrester survey asked B2B channel leaders how they use channel partner incentives. Manual processes, and lack of channel process automation continue to hinder data-driven channel incentive investment strategy. Suppliers must review the profitability, and effectiveness of their incentive programs as market conditions, and partner ecosystems evolve. As today’s partner landscape becomes more complex, suppliers must reassess their incentive programs to ensure their success in modifying partner behaviors. In this report, we review findings from the recent Forrester channel incentive survey.

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