Best Practice Report

The Pulse: The State of Sales Enablement 2017

January 1st, 2018


Sales enablement is a rapidly growing function that often still requires fundamental decisions about how it is structured and managed. Increased knowledge on the part of buyers is extending sales cycles and requires well-trained, highly effective sellers. Our research reveals the state of the sales enablement function, including how top performers align with general trends.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.