Best Practice Report

The Realities Of Change Resistance To Digital Transformation

Proactive Planning Counters A Reactive Response At Three Levels

June 15th, 2023
With contributors:
Linda Ivy-Rosser , Keith Johnston , Katy Tynan , Hannah Murphy , Rachel Birrell


Change resistance has the potential to derail the best-intentioned transformation roadmap, diverting scarce resources to manage internal politics, endless debates about priorities, and scope creep. Successful transformation leaders address resistance to change with proactive planning instead of reactive crisis management: They consider change a skill to be built, rather than a problem to manage. This report presents a targeted, pragmatic approach for predicting high-risk areas of resistance, choosing the right response to prevent excessive friction, and addressing change resistance at the three levels that matter.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.