The Revenue Ecosystem

January 1st, 2018

Julian Archer

Summary

The alignment between sales, marketing, and product continues to be a challenge for many B2B organizations. With dynamic changes to buyers, growth strategies, and external conditions (e.g., new competitors), B2B leaders often find themselves rushing to make adjustments within their distinct functions and quickly forget the power of making aligned decisions in order to increase their potential for success. In this report, we define organizational ecosystems and discuss how they can be used to clarify and manage alignment.

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