Model Overview Report

The Revenue Ecosystem

January 1st, 2018
Julian Archer, null
Julian Archer


The alignment between sales, marketing, and product continues to be a challenge for many B2B organizations. With dynamic changes to buyers, growth strategies, and external conditions (e.g., new competitors), B2B leaders often find themselves rushing to make adjustments within their distinct functions and quickly forget the power of making aligned decisions in order to increase their potential for success. In this report, we define organizational ecosystems and discuss how they can be used to clarify and manage alignment.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.