Trends Report

The Rise Of Post-PC Productivity

App Innovators Disrupt The Value Chain Of PC-Era Software Giants

August 1st, 2012
Sarah Rotman Epps
With contributors:
Carlton Doty , Sander Rose


Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake: Microsoft Office alone is a $20 billion product, but it faces more competition and less influence over the channel (retail and enterprise) where post-PC software is purchased. It's not just software product strategists who need to understand this trend. Post-PC productivity affects everyone in the hardware industry, including the product strategists designing chipsets, those managing networks and servers that process data, and OEMs that need to choose software products to preinstall on their devices or promote in their app stores. This report will define the characteristics of post-PC productivity, identify the new productivity scenarios that post-PC devices enable, examine how product strategists are exploiting app stores for distribution and monetization, and explain the new pecking order of productivity software in the post-PC era.

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