Roadmap Report

The Roadmap To Drive Digital Sales And Commerce

Manage And Grow Digital Sales With A Strategic Approach

June 4th, 2024
William Dahlgren, Analyst
William Dahlgren Analyst
With contributors:
Oliwia Berdak , Emily Pfeiffer , Alyson Clarke , Jessica Liu , Chiara De Gasperin , Nicole Murgia , Georgia Caplice , Sam Bartlett

Summary

The way customers buy is changing. A myriad of factors influences how customers discover, evaluate, and initiate their relationship with brands, making it imperative to understand your customers’ requirements and preferences and apply appropriate tactics across the customer lifecycle. To help digital leaders drive digital sales and commerce, this report provides a framework with tactics to apply in each step of the customer lifecycle.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.