Trends Report

The ROI Of "Owner" Communities

A Tool To Help Tech Marketers Uncover The Economic Value Of Their Communities

February 14th, 2013
Shaheen Parks, null
Shaheen Parks
Zachary Reiss-Davis
With contributors:
Bradford J. Holmes , Kim Celestre , Tyler Otte


Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their investment?" In this report, we present an ROI framework with a reference model based on Forrester's Total Economic Impact™ (TEI) methodology that you can use to either show the potential value of a community that you are planning or estimate the current ROI of your existing B2B community.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.