Trends Report

The ROI Of "Owner" Communities

A Tool To Help Tech Marketers Uncover The Economic Value Of Their Communities

February 14th, 2013
SP
Shaheen Parks
ZR
Zachary Reiss-Davis
With contributors:
Bradford Holmes , Kim Celestre , Tyler Otte

Summary

Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their investment?" In this report, we present an ROI framework with a reference model based on Forrester's Total Economic Impact™ (TEI) methodology that you can use to either show the potential value of a community that you are planning or estimate the current ROI of your existing B2B community.

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