Trends Report

The Role Of Customer Intelligence In Evolving Your Social Maturity

An Empowered Report: How Data-Driven Strategies Strengthen Empowered Organizations

July 11th, 2011
With contributors:
Allison Smith , Dave Frankland , Sean Corcoran

Summary

An empowered organization gives its employees the resources they need to build relationships with their constantly evolving customers. But many companies still struggle to adapt their marketing strategies and lack the social maturity to best utilize interactive channels. Meanwhile, many marketing organizations face challenges in improving their social maturity. Customer Intelligence (CI) can help by creating data-driven social marketing strategies. CI professionals can conduct social marketing measurement, inform social strategies with customer data, and teach marketers to use social data to guide organizations into social maturity.

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