The Sales System Maturity Assessment

January 5th, 2022

Nancy Maluso

With contributors:

Mike Pregler , Rick Bradberry , Philip Harrell , Matthew Flug , Mallory Icenhower , Kate Pierpont

Summary

Significant market changes are driving the need for selling organizations to evolve. These changes include new buying habits, advances in infrastructure, and investors’ desire for predictable growth. To meet their goals, B2B sales executives can no longer rely on the heroics of individual sellers. They must establish a digital, insights-driven sales system that wins and retains customers and drives growth. The Forrester Sales System Maturity Assessment can help B2B sales executives establish a buyer-centric, seller-friendly system with the processes, infrastructure, insights, and talent they need to maximize growth, revenue, and profit.

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