Decision Tool

The Scope of Account-Based Marketing Assessment Tool

October 2nd, 2019


The Scope of Account-Based Marketing Assessment Tool provides the criteria B2B organizations should use to score the proficiency of their account-based marketing (ABM) function. The tool allows users to select their level of agreement with statements within several capability stacks across five ABM priorities. Users can see an overview of their organization’s proficiency level for the five ABM priorities and for each capability stack, as well as a more in-depth view of their organization’s assessment results.

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