Vision Report

The Secret To Intelligent Growth

January 1st, 2018
With contributors:
Meta Karagianni , Monica Behncke

Summary

For the revenue-generating functions within a B2B organization (i.e., marketing, sales, and product), a shared definition of the organization’s overall growth strategy is essential to keep the different functions synchronized and pulling together toward corporate growth objectives. Aligning marketing, sales, and product functions around shared growth strategies boosts revenue and profitability. This report defines five intelligent growth strategies that a B2B company can use to fuel aligned growth and explains how the selected growth strategy should inform the CMO’s approach to marketing strategy, prioritization, and cross-functional alignment.

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