The Services Frontier For The Digital Consumer

This report, originally written for CIOs, includes content relevant to chief customer officers. And here's why: As consumers continue to aggregate data — spanning personal and work-related communications — their need for services that help them find, organize, and manage these assets will escalate. Customer experience professionals and their business technology (BT) colleagues must ramp up their understanding of how the digital self will require new approaches to marketing, design, privacy, and application development. Read this report to learn how the digital self will evolve and how it will force a shakeout among companies seeking to excel at providing leading digital experiences.