Vision Report

The Services Frontier For The Digital Consumer

Services For The Digital Self

February 5th, 2014
JD
John Dalton
FG
Frank Gillett
With contributor:
Nate Fleming

Summary

This report, originally written for CIOs, includes content relevant to chief customer officers. And here's why: As consumers continue to aggregate data — spanning personal and work-related communications — their need for services that help them find, organize, and manage these assets will escalate. Customer experience professionals and their business technology (BT) colleagues must ramp up their understanding of how the digital self will require new approaches to marketing, design, privacy, and application development. Read this report to learn how the digital self will evolve and how it will force a shakeout among companies seeking to excel at providing leading digital experiences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.