Summary
Simply creating journey maps isn’t enough; customer experience (CX) professionals must use them as a change management tool to guide employees to deliver customer-centric experiences across products, channels, and siloes. In this tool, you’ll find templates to help complete the seven key steps of effective journey mapping — and unlock the power of journey maps as a transformational tool. The templates include instructions, can be used separately or sequentially, and can be filled in individually or as a group.
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