Toolkit

The Social Media Toolkit

 and  two contributors
Oct 24, 2024

Summary

While social media has been a mainstay of marketers’ media plans for years, the constantly changing media landscape makes it difficult to stay ahead of the latest social media opportunities. This toolkit includes an array of research on the social media landscape, including technology evaluations, blog posts, and step-by-step communications planning guidance. It is designed to help CMOs and other B2C marketers develop a social media strategy to meet their goals and drive business growth.

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