Toolkit

The Social Operations Toolkit

January 1st, 2018

Summary

The Social Operations Model provides B2B organizations with a structure for managing their social media efforts. A high-performing social operations function or team manages key responsibilities while allowing scalability across the organization. This toolkit provides resources for communications and marketing professionals responsible for social operations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.