Summary
You can use social suites to increase your social media team’s productivity, respond faster to customers, and measure the impact of your social media content. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Social media marketing leaders should use this report to understand what to expect from a social suite vendor, learn how vendors differ, and investigate options based on size and market focus.
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