Trends Report

The State Of Customer Data Platforms In Asia Pacific, 2024

Navigate Growth, Emerging Trends, And Challenges

September 20th, 2024
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Dane Anderson , Joe Stanhope , Janis Teo , Bill Nagel

Summary

The dynamic market in Asia Pacific (APAC) for customer data platforms (CDPs) is growing rapidly as it captures the interest of the region’s marketers and addresses their unique needs. In the past two years, CDPs have gained wider adoption across countries and industries in APAC as new use cases emerge and firms realize more value from the solutions. The report outlines the recent growth, emerging trends, and common challenges facing CDPs in APAC; B2C marketing executives in the region can use it as a guide to benchmark and refine their CDP strategy.

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