Summary
In May 2015, Forrester completed its second annual survey of customer experience (CX) professionals at large Australian companies. This report analyzes the key findings of the survey to gauge the current state of CX maturity in Australia and the evolution of the market over the past 12 months. While our 2014 CX survey focused specifically on CX management practices, in 2015 we also included questions from Forrester's CX maturity assessment, allowing us to analyze how mature Australian firms' CX practices are. CX pros can use this report to assess their organization's CX maturity — processes, capabilities, skills, and investments — relative to other Australian firms.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).