Data Overview Report

The State Of Customer Obsession In Europe, 2022

European Firms Lag Behind Their Global Peers, But Italian And German Firms Bring Their Own Brand Of Customer Obsession To The Fore

March 9th, 2023
With contributors:
Rick Parrish , Victoria Manes , Demi Starks

Forrester surveyed 1,500 executives, including 750 from Europe, to understand the state of customer obsession across Europe and to determine how companies can improve. We found that European firms lag behind their global peers — only a few are customer obsessed. Take our customer obsession assessment to determine your firm’s maturity level, then use our advice as a starting point to improve and become customer obsessed.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.