Summary
Forrester surveyed 35 insurance executives to understand the state of customer obsession in the industry and determine how companies can improve. We found that many insurance firms take the commitment to stand by their customers to heart, but others have work to do. We also uncovered key strategies and examples to help insurers at each level of maturity improve. Take our customer obsession assessment to determine your level of maturity within the insurance industry, then use our advice as a starting point to improve.
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