Trends Report

The State Of CX Management In India, 2017

Enhance Customer Experience Competencies To Differentiate And Break Away From Peers

January 17th, 2018
With contributors:

Summary

Organizations that want to reliably provide a great customer experience (CX) must master CX management. Firms with mature CX management perform key activities across the six essential competencies of CX management with discipline. How well did Indian firms manage their CX in 2017? To answer that question, we surveyed 58 professionals in India about the CX practices at their organizations. This report analyzes the survey results and identifies the obstacles and opportunities facing CX pros in India.

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