Summary
Organizations that want to reliably provide a great customer experience (CX) must master CX management. Firms with mature CX management perform key activities across the six essential competencies of CX management with discipline. How well did Indian firms manage their CX in 2017? To answer that question, we surveyed 58 professionals in India about the CX practices at their organizations. This report analyzes the survey results and identifies the obstacles and opportunities facing CX pros in India.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).