Data Overview Tool

The State Of Digital: A Mobile Commerce Perspective

Forrester's H2 2016 Global Mobile Executive Online Survey

March 21st, 2017
Danielle Jessee, null
Danielle Jessee
Laura Naparstek, null
Laura Naparstek
With contributors:
Martin Gill , Thomas Husson , Cody White , Jennifer Wise , Jaclyn Galan , Sam Bartlett


Mobile has evolved beyond just a project, channel, or initiative for commerce players. It’s the catalyst that drives companies to become complete digital businesses and the primary touchpoint to give companies the context and insights they need to serve their customers. No question is asked more often than “What are others doing?” This report offers a view of the top-line results of Forrester’s H2 2016 Global Mobile Executive Online Survey to help answer that question, discussing what technologies they use, how much they spend, how they organize, and more.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.